We were approached by Rosetta, an interactive agency, for collaboration on the “Jersey Doesn’t Stink” campaign to break the stereotypes that plague the state.
To promote the campaign, we worked to create just the right costume for actors to wear around Time Square in New York City, as well as identify custom green pine tree air fresheners to be used as giveaways at local events. We were able to perfectly match the costume and air fresheners. While the actors were dressed as green pine trees, they were handing out identical air fresheners, tying the campaign together and ensuring the message was heard… or in this case smelled.
With messages on billboards, websites, Facebook and Twitter, people all over New Jersey and New York are now aware of the “Jersey Doesn’t Stink” campaign. Promoting the campaign couldn’t have been accomplished without Proforma’s creativity, as the products helped to create a buzz about the promotion.
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The Cheesecake Factory® was having an operational problem creating a consistent look among employees. Female servers were having trouble finding a white, button down collar oxford shirt with a good fit, and the black pants never matched each other. The corporate office was interested in developing a uniform dress code that was compliant with the law against mandating that employees buy specific uniforms.
We proposed eight different samples of pants and shirts without the logo so that the items could be deemed “multi-use” which ensured compliance. With input from servers and the corporate office, we created an online store for employees to purchase their uniforms. The store helped The Cheesecake Factory maintain a consistent corporate identity and allowed for a simple ordering process.
The corporate office and employees were pleased with the final selection. They eventually added other items including corkscrews, waitbooks and ties. The online store is running smoothly with monthly orders that continue to exceed expectations.
Pat Lobb Toyota of McKinney was the first dealership to be awarded the US Green Building Council’s LEED (Leadership in Energy and Environmental Design) certification. As a leader in hybrid car technology, they had the eco-friendly building and cars covered. They were now looking to incorporate ‘green’ options into their marketing mix.
Understanding Toyota’s commitment to the environment, Proforma suggested a variety of eco-friendly products including items made from corn plastic, recycled plastic, recycled tires and more. The items were all at similar price points to their current products, requiring no additional ‘green.’ We didn’t stop there… we suggested a lightweight, high quality polo shirt made from bamboo and recycled plastic for the sales staff. Not only did it keep them cool in the summer, it offered a $20/per shirt cost savings over the previous shirt.
Pat Lobb Toyota has been pleased with the results of the eco-friendly products which are perfect conversation starters about Toyota’s hybrid cars. With the new apparel options, the company’s sales professionals are outfitted in high quality, eco-friendly attire that they love.